Direct Marketing in a Decessionary Economy

In this program, Bill and Karen Myers show you how to position your business and products to make the most of the economic changes taking place in the world today. You'll learn how to target the new consumer, (the ones spending money), what motivates them, what they want to buy, how to reach them and how to write ads they will respond to. This may well be the ultimate guide to surviving and prospering during the "hard times".