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How to Develop and Introduce New Products




(cover not available)

How to Develop and Introduce New Products

George Gruenwald is the former CEO of Campbell-Mithun Advertising one of America's most innovative agencies. In his 40 year career, George has seen tremendous successes and miserable failures in the new products category. This fast paced video features clips and case studies from several successes.

07-4075 Length 57 min. Copyright 1989 $ 39.95

Qty Product ID Format UPC Price
07-4075 VHS 802619407274 39.95
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