Visual Merchandising

Learn about the skills and interests necessary to become a visual merchandiser and about the wide range of career options that are available. Leading professionals discuss how visual merchandising has become a prime selling force in stores today and explain how they became involved in and found success in this field. This includes: the creation or change of a stores identity both from the inside and through windows; techniques for using space, line and lighting; how to utilize colors; and the showmanship created by using current events and holiday themes.